Liquid Theory was forged out of the creative spirit of MTV where founders Julie and Austin Reading met as college interns in NYC. Having the chance to produce, direct, edit, and write across all the Viacom Networks was an incredible crash course in content creation. After a few years of freelance and staff positions, Liquid Theory was born.


Their first project out of the gate was a dream job, having been hand-picked by Bono to produce an emotional tribute to 9/11 at the Super Bowl during the U2 half-time performance, which was quickly followed by a similar event at the White House and eventually a Grammys event both honoring  Bono.


After a string of other rewarding projects, the company relocated to Los Angeles where their first official pitch was greenlit to series and they were off.


Since then, Liquid Theory has created, produced, directed and written scripted and unscripted series, live action and animated content, award shows, event shows, feature films, commercials, digital branded content, and more. Catering to every platform and each demo, Liquid Theory has hand-crafted content with an eye for art and unique visual executions to bring each story to life.


Recently, Liquid Theory received a 12-episode pick up for "Alien News Desk", an animated series project they created with their friends at Titmouse Animation, produced by Lorne Michaels and premiering on SyFy in 2019.  They are also prepping for the 2019 iHEART Music Awards, and finalizing some very exciting projects which will be announced soon.


Liquid Theory's client list includes: Nickelodeon, Disney, MTV, MTV International, MTV2, VH1, Paramount TV, Twitter, Syfy, Comedy Central, History, TruTV, FOX, CBS, NBC, Bravo, Lifetime, TLC, E!, Freeform, Fuse, Samsung, Kia, Microsoft, Orbit, Taco Bell, Starbucks, AT&T, the FDA and many more.