Liquid Theory was forged out of the creative spirit of MTV where founders Julie and Austin Reading met as college interns in NYC. Having the chance to produce, direct, edit, and write across all the Viacom Networks was an incredible crash course in content creation. After a few years of freelance and staff positions, Liquid Theory was born.
Their first project out of the gate was a dream job, having been hand-picked by Bono to produce an emotional tribute to 9/11 at the Super Bowl during the U2 half-time performance, which was quickly followed by a similar event at the White House and eventually a Grammys event both honoring Bono.
After a string of other rewarding projects, the company relocated to Los Angeles where their first official pitch was greenlit to series and they were off.
Since then, Liquid Theory has created, produced, directed and written scripted and unscripted series, live action and animated content, award shows, event shows, feature films, commercials, digital branded content, and more. Catering to every platform and each demo, Liquid Theory has hand-crafted content with an eye for art and unique visual executions to bring each story to life.
Recently, Liquid Theory produced iHeart's "FIRST RESPONDER FRIDAYS" series, profiling first responders with musical performances from John Legend, Meghan Trainor, Kelsea Ballerini, and more. The series is streaming on YouTube, Facebook, and iHeart Radio stations across the country.
Austin also recently directed the STAR WARS: Jedi Temple Challenge series for Disney+, the "Dollar Toy Squad" series for Nickelodeon, and served as a Co-EP on Freeform's "31 Nights of Halloween" event show where he also directed the short films.
Julie just wrapped a one-year assignment as a creative executive at the Disney Channel where she ran point on "Disney's Fam Jam", a 21-episode straight-to-series dance competition show, the first of it's kind for the channel. She also developed and ran creative point on a baking competition pilot that was the highest rated pilot in the history of Disney.
Recently, Liquid Theory rebranded the music conglomerate LiveXLive, and received a 12-episode pick up for "Alien News Desk" an animated series project they created with their friends at Titmouse Animation on SyFy where they serve as executive producers. They are also prepping for some very exciting projects which will be announced soon.
Liquid Theory's client list includes: Disney, Disney+, Freeform, iHeart Media, LiveXLive, MTV International, MTV, MTV2, VH1, Nickelodeon, Paramount TV, Comedy Central, Twitter, History, TruTV, FOX, CBS, NBC, SyFy, Bravo, Lifetime, TLC, E!, Fuse, Samsung, Kia, Microsoft, Orbit, Taco Bell, Starbucks, AT&T, the FDA and many more.